Advertising Practitioners Council of Nigeria (APCON)

The Advertising Practitioners Council of Nigeria (APCON) is the statutory regulatory body for advertising practice in Nigeria, established by Decree 55 of 1988. APCON registers Advertising Practitioners (full members), Associate Members, and accredits advertising agencies. APCON also reviews and approves advertising content to ensure compliance with Nigerian advertising standards before publication. The certification fits within the broader landscape of Nigerian professional qualifications and is best pursued with clear career objectives in mind, as both the time investment and financial commitment are substantial. Ongoing professional development beyond the certification — through continuing education, industry conferences and professional networking — is essential for maximising the long-term value of the credential.

Eligibility

Bachelor's degree (any discipline) plus minimum of 2 years advertising/marketing experience. Direct relevant degrees (Mass Communication, Marketing, etc.) may receive expedited processing.

Exam Structure

Professional Examination covering Advertising Principles and Practice, Advertising Law and Ethics, Media Planning and Buying, Creative Strategy, and Nigerian Advertising Environment.

Fees

Registration: ₦25,000-₦40,000. Annual subscription: ₦15,000-₦25,000.

Career Impact

APCON registration is required for senior advertising positions and for individuals/agencies submitting advertising content for APCON pre-vetting. Required for advertising agency proprietorship. Registered advertising professionals work at agencies (Insight Communications, Noah's Ark, X3M Ideas, SO&U Saatchi & Saatchi, DDB Lagos and others), corporate marketing departments, media organisations and as independent creative consultants.